Privacy Policy | Sweet Thyme Foods

Sweet Thyme Foods Ltd (“we,” “us,” or “our”) is committed to protecting and respecting the privacy of individuals whose personal data we process in the course of our sales activities for food and beverage brands.

This privacy policy explains what personal data we collect, how we use it, who we share it with, and the rights you have under the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

1. Who We Are

We are Sweet Thyme Foods Ltd, an outsourced sales agency specialising in introducing food and beverage products to relevant businesses.

Our contact details are:

Company Name: Sweet Thyme Foods Ltd
Address: 80 Camp Road, Upper Heyford, Bicester, OX25 5DP
Email: emily@sweetthymefoods.co.uk
Phone: 07305 576 909

If you have any questions about this privacy policy or our data practices, please contact us at the above address.

2. What Data We Collect

We collect and process the following business-related personal data:

Name
Business email address
Business phone number
Business address

3. How We Obtain Your Data

We obtain this information through:

Direct interactions (e.g., business correspondence, trade events)
Publicly available sources (e.g., company websites, professional directories)
Information provided by our clients

4. Purpose and Legal Basis for Processing

We use the personal data we collect only to introduce relevant new food and beverage products to potential business customers on behalf of our clients.

The legal bases we rely on for processing this data are:

Legitimate Interests (Article 6(1)(f) UK GDPR):
Our legitimate interest is to promote relevant food and beverage products to business professionals and facilitate B2B communications between our clients and potential customers.

We have conducted a Legitimate Interests Assessment (LIA) to ensure that our interests are balanced against the rights and freedoms of the individuals we contact. This assessment concluded that the impact on individuals is minimal and proportionate, given that:

Only business contact information is processed (no personal or sensitive data).
Communications are relevant to recipients’ professional roles.
Recipients reasonably expect B2B marketing of this nature.
Safeguards are in place to protect data (secure storage, limited access, deletion of outdated data).

You can request further information about this assessment by contacting us at emily@sweetthymefoods.co.uk

5. Sharing Your Data

We may share your contact information with the food and beverage brands we represent only for the purpose of introducing relevant products.

We do not sell your personal data and do not share it with any third parties unrelated to this purpose.

6. Data Storage and Security

We store personal data on a secure platform with access strictly limited to staff who require it to carry out their role.

We take appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.

7. Data Retention

We retain personal data only as long as it is accurate and relevant to our business purpose. When data is no longer needed or becomes inaccurate, it is securely deleted.

8. Your Data Protection Rights

Under the UK GDPR, you have the following rights:

Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of your personal data in certain circumstances (“right to be forgotten”).
Restriction: Request that we limit how we use your data.
Objection: Object to processing based on legitimate interests.
Data Portability: Request transfer of your data to another party (where applicable).

You can exercise these rights by contacting us at emily@sweetthymefoods.co.uk

9. Right to Complain

If you are unhappy with how we have used your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection:

Website: https://www.ico.org.uk
Telephone: 0303 123 1113

10. Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically.